Why Roofing Companies Are Going Digital
Roofers can’t thrive offline any longer. With internet platforms such as social media, recommendations from friends and family come pouring in 10, 20, plus at a time with a single ask. And with phones always at people’s side, a local Google search will reveal every licensed and unlicensed contractor or lead generation company from miles away, with the highest spenders in top positions.
Even if you buy leads, no one closes over the phone. At best you get them to schedule a roof inspection, fingers crossed they don’t cancel or just waste your time when you travel out to them.
Customers want to research who they will be entrusting with such an important aspect of their lives or business. So in order to make a decision on which roofing company to choose, they want to see pictures and videos of past and current projects, read what clients have said about you and your work, compare the differences from your competitors, licensing information, awards, brands and products you use, and more.
That’s where our roofing marketing agency comes in. To help small to mid-sized roofing pros get found in the digital world, schedule more inspections, complete more roof projects, reduce wasted time, and thrive long-term. Did you know that…
Online searches for roofing services each month in the U.S.
%
Of completed roofing projects came in from an online source.
%
Inbound marketing efforts produce more qualified leads than traditional outbound.
%
Inbound leads are less expensive than outbound.
%
Quality roofing leads can range from $200-$500 each but when there are lead generation tactics in place, that investment drops to $150-$300 per lead.
Buying cold call leads convert at under 5%, while leads you generate yourself convert 3x higher on average.
7 Roofing Challenges The Right Marketing Strategy Can Solve
- Generate more inspection & estimate leads
- Drive residential & commercial roofing sales
- Expand their local & national presence
- Improve their website’s user experience (UX)
- Engage their ideal decision-makers
- Become less dependent on cold calling & referrals
- Guide their sales funnel
Why Roofing Pros Choose Tag Marketing Agency
- We don’t have interns here. No one is learning on your dollar. We are all senior-level in our roles.
- We do not hire overseas. All our employees live and work within the United States.
- We work exclusively with one roofer per service area so there’s no conflict of interest.
- We’ve been doing this since 2001.

Elevated Roofing Success Story

Tag Marketing has been great from building a website to managing posts on social accounts for our business. Highly recommend Tag Marketing to anyone who has marketing needs.

– Erika, Elevated Roofing
Marketing Services We Can Help Roofers With
Web Design & Development
- Responsive Websites
- WordPress Websites
- Content Management Systems
- Mobile-First Design
Local & National SEO
- On-Page SEO
- Keyword Research
- SEO Road Map
- Meta Tag Optimization
- Image Optimization
- 301 Redirects
Content Development
- Premium Content (ie: Calculators)
- Call-to-Actions
- Blog & Webpage Copywriting
- Video Marketing
- Promotional Marketing
- Landing Pages
Social Media Management
- Sharing
- Reels & Stories
- Professional Networking
- Paid Advertising
- Profile Set-up & Updates
Directories & Citations
- Professional Directories
- Local Directories
- Industry Forums & Listings
- Managing Citations
- Yext Powerlistings
Pay-Per-Click Campaigns
- Google & Facebook Ads
- PPC Account Setup
- Lead & Call Ads
- Guaranteed Service Ads
- Display & Remarketing Campaigns
- On-Going Management
Google Business Profiles
- Premium Profile Upgrade
- GBP & Map Optimization
- Update & Offer Posting
- Q&A
- Services Offered
- Bad Review & Competitor Flagging
Website Speed Optimization
- Fix Core Web Vitals
- Speed Up Loading
- Improve Interactivity
- Increase Visual Stability
Link Building
- Backlinks
- Internal Link Structuring
- Reciprocal Links
- Inbound Links
- Toxic Link Management
Email Marketing
- Eblast Design
- Marketing Automation
- CRM Setup
- Segmenting Contacts
- Personalization
- Database Management
Reputation Management
- Build Reviews
- Completed Project Videos
- Before & After Photos
- Rich Snippets
- Brand Monitoring
Reporting
- Analytics Tracking
- Conversion Funnels
- Competitor Gap Analysis
- Goal Reporting
Take Your Roofing Business To New Heights
Your roofing company does great work, doesn’t cut corners, pays attention to detail, communicates well, and gives customers peace of mind. You need a roofing marketing agency that also reflects those same values, and with Tag Marketing, you found one.
We can help you focus more on long-term strategies and less on what doesn’t work. Take advantage of our decades of experience, helping businesses like yours maximize their return on investment (ROI) with proven marketing services and strategies.
Our roofing marketing agency will target your audience, deliver clear messaging, generate inbound leads, and convert them into customers. Providing homeowners, business owners, and property owners with what they are looking for, where they want to find it, when they want to learn it, and how they want to absorb it.